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Global Executives Prefer (85%) Text as the Medium for Content to Make Informed Business Decisions
The results of a survey of 530 global executives located in the Asia-Pacific region, Western Europe, North America, the Middle East and Africa, Latin America and Eastern Europe are in. The executives represented companies across a wide range of industries, the top...
Introducing Customers to New Products – Latest Trends
Your brand can create a powerful competitive advantage if it can make consumers aware of a need in a “unique and subtle” way. In addition, by making an emotional connection with your brand, you make it memorable for your prospective customer in a marketplace full of distractions and competition.
5 Ways to Make Your Next Trade Show Profitable and Sustainable
At some point, most of my clients have participated in a trade show. Despite the diversity of their industries, the common concern has always been providing an answer to the question, “Am I getting a return on my investment in attending a trade show?”.
Benefits of CEO Twitter Use – Increasing employee and customer engagement and investors’ willingness to invest
My experience has been that many CEOs and Presidents are reluctant to adopt Twitter. According to a recent survey, there are significant benefits to be reaped from the use of social media by C-levels to build employee, customer and investor trust and relationships.
Social Media Is Hard – Get Over
Did you know that there are over 1.9 billion people globally using social media to connect, collaborate and yes make buying decisions. It’s hard work to get their attention, add value, build a relationship and convert them to clients.
Living Up to Your Company’s Value Proposition
Are you fulfilling your brand promise?
As marketers, we play a critical role in customer experience, people’s impressions about your business and – if we’re effective – we forge personal interactions with your organization. It’s what keeps customers coming back for more or choosing your business service over others at a critical juncture.
What’s Your Optimal Marketing Mix?
In marketing, some of the hardest decisions relate to how to best allocate resources across the marketing mix, which are all possible ways of reaching and serving potential and existing customers.
Be Innovative and Thrive
Separate your company from the competition by doing something innovative. Being first to market with a new product, idea or technology is definitely going to set you apart from your competitors. But, there are other creative ways to be innovative. Innovation can be...
How Not to be a “Me-too” Proposition – Ask Yourself the Top Three People2People Marketing Questions
Developing a People2People marketing strategy for your company isn’t an easy task. You have to ask yourself – how do you differentiate yourself in the market? What is the one specific thing makes you different in the eyes of your customers? Why should they choose you when there are so many other choices?
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