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Sound Advice – How to Rise Above the Noise in Social Media
Leveraging social media to tell your story is very rewarding - and mastering some simple tips and techniques will ensure you're being heard. We recently read an article that provides tips for combating the "noise" on social media while helping you to join a community...
Top B2B Content Marketing Metrics for 2017
It's always important to have back end metrics running on your website to ensure you are attracting the right people and that your content remains relevant. Re-evaluate your existing KPI's while considering new ones when you review your website metrics in 2017. Your...
How to Get Content Marketing On the Right Track
Content has always played an important part in marketing to build a brand, gain trust and to sell products and services. However, to really win in content marketing, you have to learn to put your marketing message into content that is enjoyable, relevant and useful...
5 Ways Entrepreneurs Can Increase Social Engagement
Looking for some great tips about how to leverage social media in your business? It's worth reading this article that not only gives an important snapshot about why you should embrace social media - but also the most recent tools and techniques available to increase...
Best Email Subject Lines – Essential Reading for Email Marketing
Every so often you read an article that is a "must read". If you engage in email marketing, there is a lot to be learned from new trends in reaching out to consumers. After all, if your company had sent out over 134 million emails, you'd learn a thing or too as well....
Global Executives Prefer (85%) Text as the Medium for Content to Make Informed Business Decisions
The results of a survey of 530 global executives located in the Asia-Pacific region, Western Europe, North America, the Middle East and Africa, Latin America and Eastern Europe are in. The executives represented companies across a wide range of industries, the top...
Introducing Customers to New Products – Latest Trends
Your brand can create a powerful competitive advantage if it can make consumers aware of a need in a “unique and subtle” way. In addition, by making an emotional connection with your brand, you make it memorable for your prospective customer in a marketplace full of distractions and competition.
5 Ways to Make Your Next Trade Show Profitable and Sustainable
At some point, most of my clients have participated in a trade show. Despite the diversity of their industries, the common concern has always been providing an answer to the question, “Am I getting a return on my investment in attending a trade show?”.
Benefits of CEO Twitter Use – Increasing employee and customer engagement and investors’ willingness to invest
My experience has been that many CEOs and Presidents are reluctant to adopt Twitter. According to a recent survey, there are significant benefits to be reaped from the use of social media by C-levels to build employee, customer and investor trust and relationships.
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