It’s always important to have back end metrics running on your website to ensure you are attracting the right people and that your content remains relevant. Re-evaluate your existing KPI’s while considering new ones when you review your website metrics in 2017.
Your website’s Bounce Rate indicates interest towards your content and a high bounce rate indicates the exact opposite. Industry standards state that a bounce rate in the rage of 26-40% is excellent while 41- 55% is roughly average. If you’re site is in the 56-70% range consider evaluating your content strategy. Anything above 70% means your site content is not connecting with your target audience to make sure they explore more pages and needs to be re-worked.
Read more about Top B2B Content Marketing Metrics for 2017 and understand the value of tracking:
- Unique visitors
- Location
- Device
- Email clicks
- Social media
- Conversion rates
Pay closer attention to these metrics in 2017 and be more responsive to market changes.