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Digital Marketing Trends To Watch
Posted recently to Twitter, this infographic provides a great summary of digital marketing trends to watch in 2017. Here are some of the key observations: Analysis and ROI - old school methods will be used often. Focused Planning - focus on one channel at a time. PPC...
Effective Communication Through Storytelling
How can you promote authentic communication that better connects, builds trust and deepens engagement with your target audience? We work hard at developing strategies, crafting a vision and building a case for change – but these ideas are often buried in slide decks,...
How to Make Your Email Marketing Resonate with your Target Audience
Did you know that over 205 billion emails are sent out every day? Despite all the advances in social media, email marketing continues to be a successful method for reaching new business leads, developing rapport with customers and establishing your company as an...
Sound Advice – How to Rise Above the Noise in Social Media
Leveraging social media to tell your story is very rewarding - and mastering some simple tips and techniques will ensure you're being heard. We recently read an article that provides tips for combating the "noise" on social media while helping you to join a community...
Top B2B Content Marketing Metrics for 2017
It's always important to have back end metrics running on your website to ensure you are attracting the right people and that your content remains relevant. Re-evaluate your existing KPI's while considering new ones when you review your website metrics in 2017. Your...
How to Get Content Marketing On the Right Track
Content has always played an important part in marketing to build a brand, gain trust and to sell products and services. However, to really win in content marketing, you have to learn to put your marketing message into content that is enjoyable, relevant and useful...
5 Ways Entrepreneurs Can Increase Social Engagement
Looking for some great tips about how to leverage social media in your business? It's worth reading this article that not only gives an important snapshot about why you should embrace social media - but also the most recent tools and techniques available to increase...
Best Email Subject Lines – Essential Reading for Email Marketing
Every so often you read an article that is a "must read". If you engage in email marketing, there is a lot to be learned from new trends in reaching out to consumers. After all, if your company had sent out over 134 million emails, you'd learn a thing or too as well....
Global Executives Prefer (85%) Text as the Medium for Content to Make Informed Business Decisions
The results of a survey of 530 global executives located in the Asia-Pacific region, Western Europe, North America, the Middle East and Africa, Latin America and Eastern Europe are in. The executives represented companies across a wide range of industries, the top...
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