The results of a survey of 530 global executives located in the Asia-Pacific region, Western Europe, North America, the Middle East and Africa, Latin America and Eastern Europe are in. The executives represented companies across a wide range of industries, the top five being:
- Financial services
- Professional services
- IT and technology
- Energy and natural resources
The researchers asked executives, “In the past 12 months which of the following forms of content have you found most helpful for a business related matter? The top three choices of executives were articles (71%), research reports (51%) and briefing papers (27%).
Interestingly, although video was popular, executives still overwhelmingly (85%) preferred text as the medium for content to help them make informed business decisions. Use these data preferences when communicating at an executive level to generate the results you are seeking.
For complete details about the survey, read the entire article at Marketing Sherpa.