Looking for some great tips about how to leverage social media in your business? It’s worth reading this article that not only gives an important snapshot about why you should embrace social media – but also the most recent tools and techniques available to increase social engagement and create content that your consumers want.
5 Ways Entrepreneurs can Increase Social Engagement
When you look at the numbers, the extent to which social media has become an integral part of our lives is shocking. The average user spends 28% of their time online on social media, a figure that amounts to 1.72 hours per day. Keep in mind that this figure isn’t skewed by a small group of teenagers practically living on social media. It is the average of 2.22 billion social network users. That’s nearly a third of the world population.
Future of Social
Why do these figures matter for businesses? Year after year, it becomes more apparent that people are spending increasingly large amounts of time on social media. To find new customers, businesses need to engage with consumers on social media, but it’s a time-intensive and difficult task to create content that consumers want. Luckily, there are many tools at businesses’ disposal to strengthen their presences on social media.