Blog
Emotions Aren’t the Enemy of Good Decision Making
Why do we rely too much on our gut instinct? Specifically, moving too quickly; being hasty, impetuous, or impulsive; and making emotional decisions. We all do it. However, emotions aren’t the enemy of good decisions because they are, in fact, there to help you.
See Your Path to Purchase – Clearly
Digital marketing data becomes a baseline for understanding if your target audience is connecting with your brand and its supporting messaging. You will start seeing your prospects path to purchase. An understanding of marketing data leads to more efficient campaigns and empowers organizations to rapidly scale.
We’re 10!
Pivot Point Marketing celebrates its tenth anniversary! Thanking our amazing clients and talented virtual team.
Is 2021 a Tipping Point for Embracing 360 and 3D Virtual Reality Tours to Increase Sales?
Due to the lack of ability to sell in-person as much as we used to, more and more companies are seeking ways to create virtual experiences and remote engagement with their customers. The human touch, even when virtual, is essential to sales success. In fact, the most...
Why Inbound and Content Marketing Will Play an Even More Important Role in 2021
Consider trying to schedule an in-person sales meeting, catch a flight to a conference or take a prospect on a factory tour. In 2019, nobody would have thought any of these activities difficult, or impossible. Fast forward to the start of 2021 and we realize that none...
Why Use Online Advertising in B2B Markets?
As B2B markets quickly evolve in 2020, the ability to reach your exact audience is critical. Online advertising has become more important than ever to target and reach your prospects at all stages of the sales and marketing funnel while allowing you to track your ad...
Do Brands Need to be Constantly Evolving?
The post-lockdown COVID era is seeing more and more brands competing frantically for attention. We’re seeing brands shifting their positioning, look and feel in response to the pandemic as attitudes and preferences evolve. What was important before the pandemic, may...
Is Your PR Firm Your Guardian Angel?
Even in the toughest times, there is always a space for renewal and pioneering new ways to do things. That’s why it’s even more important to keep the conversation going during times of change. COVID-19 has impacted all of us in different ways and we’re now at a point...
Gratitude
Gratitude is something I have always practiced throughout my life - but now I'm feeling it more than ever. I've been reflecting on the rapid changes taking place in the world and I believe that our human connection is showing itself to be stronger than ever. That's...
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