Every so often you read an article that is a “must read”. If you engage in email marketing, there is a lot to be learned from new trends in reaching out to consumers. After all, if your company had sent out over 134 million emails, you’d learn a thing or too as well. Whether they are emails centered around promotions, blog posts, charity or certifications, you can learn a thing or two from the Best Email Subject Lines from 2015.

Content email is here to stay and clearly helps segment and excite customers about products. Learn about the 8 different components found in top performing email subject lines. There is no doubt that self-interest or “what’s in it for me” tops the list. Read more …