My experience has been that many CEOs and Presidents are reluctant to adopt Twitter. According to a recent survey, there are significant benefits to be reaped from the use of social media by C-levels to build employee, customer and investor trust and relationships....
Did you know that there are over 1.9 billion people globally using social media to connect, collaborate and yes make buying decisions. It’s hard work to get their attention, add value, build a relationship and convert them to clients. Many of my clients say they...
I recently read an article that resonated with me because it strongly connected with the corporate philosophy for Pivot Point Marketing. The article discussed how corporate giving can have a positive impact on your brand and in turn boost sales. By aligning your...
