According to LinkedIn’s most recent B2B Marketing Benchmark, which surveyed 2,000 B2B leaders – it’s the importance of storytelling. Telling your why in the market is more important than ever. We have been successfully using People2People marketing to...
Video has always been pivotal to the marketing mix, and that’s not changing. One surprising insight from this article is that 60% of audiences agree that they are open to watching content from creators who utilize AI to generate their content. Is video core to...
Due to the lack of ability to sell in-person as much as we used to, more and more companies are seeking ways to create virtual experiences and remote engagement with their customers. The human touch, even when virtual, is essential to sales success. In fact, the most...
Consider trying to schedule an in-person sales meeting, catch a flight to a conference or take a prospect on a factory tour. In 2019, nobody would have thought any of these activities difficult, or impossible. Fast forward to the start of 2021 and we realize that none...
I recently submitted website copy to a client who said what was most important in re-launching their website was the overall tone of voice. It wasn’t that the website content was relevant, engaging and technically correct – it was ALL of these including tone of voice....
Have you ever spent so much time designing your website and filling it with content that you forgot to tell your audience what to do? It happens. Without a strong call to action peppered throughout your website on key landing pages, visitors may simply leave without...
