Did you know that there are over 1.9 billion people globally using social media to connect, collaborate and yes make buying decisions. It’s hard work to get their attention, add value, build a relationship and convert them to clients.

Many of my clients say they simply “don’t get” why they should be doing social media. If they do embrace the concept, they are not always happy with the results. Shane Gibson. one of my favourite and trusted social media experts, provides solid advice about how to get your head around social media and it’s importance to the future growth of your business.

Don’t miss out on this excellent article, “Social Media is Hard – Get Over It!”