Feb 12, 2025 | Branding, Content Marketing, Marketing Insight, Marketing Strategy, Social Media Marketing, StoryTelling
In a world filled with data, facts, and figures, storytelling stands out as a method for captivating, connecting, and compelling an audience to take action. People are naturally drawn to stories—they are engaging, relatable, and memorable. In B2B marketing, where...
Feb 3, 2025 | Marketing Insight, Marketing Strategy
You’re launching a new product or service that’s set to generate more business for your company. It’s innovative, relevant, and packed with value. Now, it’s time to fire up the marketing engine, craft a strategy, and roll out a campaign to attract new leads....
Dec 10, 2024 | Branding, Destination Marketing, Digital Marketing, Marketing Insight, Marketing Strategy, SEO, Social Media Marketing, StoryTelling, Website Design
Pivot Point Marketing is part of the marketing collective, SaladBar Group. We have partnered with diverse destinations throughout British Columbia, helping them elevate their brands and boost their local economies. Our turnkey programs are tailored to what makes a...
Mar 11, 2024 | Marketing Insight, Marketing Strategy
Marketing today is more than branding and advertising, it has evolved into a multi-dimensional and technical discipline, with new marketing technology solutions rapidly proliferating every year. According to a recent McKinsey report, companies that prioritize...
Nov 30, 2023 | Branding, Content Marketing, Digital Marketing, Marketing Insight, Marketing Strategy
The manufacturing landscape is undergoing dynamic transformation. These shifts are being driven by technological advancements, evolving consumer expectations, and a growing emphasis on sustainability and resilience. In the wake of a recent global pandemic,...
Nov 9, 2023 | Company news, Digital Marketing, Marketing Insight, Marketing Strategy
Welcome to the future of marketing agencies. Imagine a collective of dedicated experts, each leading in their own discipline, coming together to offer an unparalleled suite of services. That’s what we’ve accomplished with SaladBar Group. WHY THE COLLECTIVE MODEL? GET...
