According to LinkedIn’s most recent B2B Marketing Benchmark, which surveyed 2,000 B2B leaders – it’s the importance of storytelling. Telling your why in the market is more important than ever. We have been successfully using People2People marketing to...
The post-lockdown COVID era is seeing more and more brands competing frantically for attention. We’re seeing brands shifting their positioning, look and feel in response to the pandemic as attitudes and preferences evolve. What was important before the pandemic, may...
Are you fulfilling your brand promise? As marketers, we play a critical role in customer experience, people’s impressions about your business and – if we’re effective – we forge personal interactions with your organization. It’s what keeps customers coming back for...
