More and more brands are frantically competing for attention. We’re seeing brands shifting their positioning, look and feel in response to how attitudes and preferences evolve. What was important last year may not be as critical now. If you’ve already had some brand...
We’re all creatures of habit. It can be hard to know when it’s time for a change. Even harder when it applies to your business or organization. Ask yourself whether or not your current brand is really reflective of where you are today. Often, we discover that our...
