I recently submitted website copy to a client who said what was most important in re-launching their website was the overall tone of voice. It wasn’t that the website content was relevant, engaging and technically correct – it was ALL of these including tone of voice....
Have you ever spent so much time designing your website and filling it with content that you forgot to tell your audience what to do? It happens. Without a strong call to action peppered throughout your website on key landing pages, visitors may simply leave without...
According to the Content Marketing Institute, content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and. ultimately....
How can you promote authentic communication that better connects, builds trust and deepens engagement with your target audience? We work hard at developing strategies, crafting a vision and building a case for change – but these ideas are often buried in slide decks,...
It’s always important to have back end metrics running on your website to ensure you are attracting the right people and that your content remains relevant. Re-evaluate your existing KPI’s while considering new ones when you review your website metrics in...
Content has always played an important part in marketing to build a brand, gain trust and to sell products and services. However, to really win in content marketing, you have to learn to put your marketing message into content that is enjoyable, relevant and useful...
