Feb 12, 2025 | Branding, Content Marketing, Marketing Insight, Marketing Strategy, Social Media Marketing, StoryTelling
In a world filled with data, facts, and figures, storytelling stands out as a method for captivating, connecting, and compelling an audience to take action. People are naturally drawn to stories—they are engaging, relatable, and memorable. In B2B marketing, where...
Dec 10, 2024 | Branding, Destination Marketing, Digital Marketing, Marketing Insight, Marketing Strategy, SEO, Social Media Marketing, StoryTelling, Website Design
Pivot Point Marketing is part of the marketing collective, SaladBar Group. We have partnered with diverse destinations throughout British Columbia, helping them elevate their brands and boost their local economies. Our turnkey programs are tailored to what makes a...
Aug 18, 2023 | Branding, Content Marketing, Marketing Insight, Social Media Marketing, StoryTelling
According to LinkedIn’s most recent B2B Marketing Benchmark, which surveyed 2,000 B2B leaders – it’s the importance of storytelling. Telling your why in the market is more important than ever. We have been successfully using People2People marketing to...
Dec 9, 2019 | Social Media Marketing
During the past few months, several companies I know have struggled with administering their social media pages. In many instances, a page was set up by an employee that no longer works with the firm and the login credentials are no longer available or accessible....
Jan 4, 2018 | Social Media Marketing
We loved this recent article discussing how to protect your brand in social media. Some great advice that you should definitely consider applying to your online brand building efforts. Read the complete article, 4 Strategies to Help Protect Your Brand in Social...
Jul 10, 2017 | Social Media Marketing
Did you know that in the last five years, social networks have acquired about 1 billion new users? In fact, over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to...
