We loved this recent article discussing how to protect your brand in social media. Some great advice that you should definitely consider applying to your online brand building efforts. Read the complete article, 4 Strategies to Help Protect Your Brand in Social Media and learn how to best leverage these four areas of concern:
- Develop a social media policy
- Secure control of your brand name
- Keep passwords safe
- Monitor for social media mentions
Once you have the essential protective measures in place, you can safely dig into marketing tactics that will grow your brand in the social space.