Apr 27, 2015 | Branding, Marketing Insight, Marketing Strategy
Are you fulfilling your brand promise? As marketers, we play a critical role in customer experience, people’s impressions about your business and – if we’re effective – we forge personal interactions with your organization. It’s what keeps customers coming back for...
Mar 2, 2015 | Marketing Insight, Marketing Strategy
In marketing, some of the hardest decisions relate to how to best allocate resources across the marketing mix, which are all possible ways of reaching and serving potential and existing customers. Should you spend less on brand building and more on new product...
Jan 29, 2015 | Marketing Insight, Marketing Strategy
Separate your company from the competition by doing something innovative. Being first to market with a new product, idea or technology is definitely going to set you apart from your competitors. But, there are other creative ways to be innovative. Innovation can be...
Apr 29, 2014 | Marketing Insight, Marketing Strategy
Developing a People2People marketing strategy for your company isn’t an easy task. You have to ask yourself – how do you differentiate yourself in the market? What is the one specific thing makes you different in the eyes of your customers? Why should they choose you...
