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How Not to be a “Me-too” Proposition – Ask Yourself the Top Three People2People Marketing Questions

How Not to be a “Me-too” Proposition – Ask Yourself the Top Three People2People Marketing Questions

Apr 29, 2014 | Marketing Insight, Marketing Strategy

Developing a People2People marketing strategy for your company isn’t an easy task. You have to ask yourself – how do you differentiate yourself in the market? What is the one specific thing makes you different in the eyes of your customers? Why should they choose you...
How Corporate Giving Can Boost Branding, Sales and Emotional Engagement

How Corporate Giving Can Boost Branding, Sales and Emotional Engagement

Aug 14, 2013 | Marketing Insight, Social Media Marketing

I recently read an article that resonated with me because it strongly connected with the corporate philosophy for Pivot Point Marketing. The article discussed how corporate giving can have a positive impact on your brand and in turn boost sales. By aligning your...
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