Jan 29, 2015 | Marketing Insight, Marketing Strategy
Separate your company from the competition by doing something innovative. Being first to market with a new product, idea or technology is definitely going to set you apart from your competitors. But, there are other creative ways to be innovative. Innovation can be...
Apr 29, 2014 | Marketing Insight, Marketing Strategy
Developing a People2People marketing strategy for your company isn’t an easy task. You have to ask yourself – how do you differentiate yourself in the market? What is the one specific thing makes you different in the eyes of your customers? Why should they choose you...
Aug 14, 2013 | Marketing Insight, Social Media Marketing
I recently read an article that resonated with me because it strongly connected with the corporate philosophy for Pivot Point Marketing. The article discussed how corporate giving can have a positive impact on your brand and in turn boost sales. By aligning your...
