Blog

What’s Your Call to Action?

What’s Your Call to Action?

Have you ever spent so much time designing your website and filling it with content that you forgot to tell your audience what to do?  It happens. Without a strong call to action peppered throughout your website on key landing pages, visitors may simply leave without...

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Boost Your Emotional Intelligence with Video Marketing

Boost Your Emotional Intelligence with Video Marketing

Don’t you feel that the best marketing doesn’t “feel” like marketing? Instead, it establishes an emotional connection with your target audience by making a product or service more memorable. How we feel about an organization, product or service is more important than...

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Why a Sense of Humor is an Overlooked Skill in Business

Why a Sense of Humor is an Overlooked Skill in Business

Why is laughter a powerful tool for business, especially marketing? Take a few minutes to enjoy this TedTalk by Tom Fishburne and you'll discover why a sense of humor is one of the most important -- and overlooked -- tools in business. In this fun, light-hearted talk,...

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How to use People2People Marketing to Differentiate Yourself

How to use People2People Marketing to Differentiate Yourself

People2People marketing connects the needs of your target audience by clearly understanding the problems they are confronted with and what the best solution to the problem will be. Ultimately, if you follow the process of connecting people’s problems to solutions, you...

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Is it time to stop differentiating between B2B and B2C?

Is it time to stop differentiating between B2B and B2C?

Traditionally, marketers have been taught to differentiate between the needs of business-to-business (B2B) and business-to-consumer (B2C) audiences. It made sense all those years ago when we weren’t a connected society. In the simplest form, when marketing to B2B...

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