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We’re Putting on a Fresh Face for 2020
Pivot Point Marketing launches expanded new services and website in 2020.
How to Avoid Getting Locked Out of Your Social Media Accounts
During the past few months, several companies I know have struggled with administering their social media pages. In many instances, a page was set up by an employee that no longer works with the firm and the login credentials are no longer available or accessible....
When is it Time to Rebrand?
We’re all creatures of habit. It can be hard to know when it’s time for a change. Even harder when it applies to your business or organization. Ask yourself whether or not your current brand is really reflective of where you are today. Often, we discover that our...
Did you know that 50% of all searches online result in zero clicks to a website?
A new milestone occurred in the first quarter of 2019. For the first time ever, zero-click searches have exceeded organic clicks since Google’s launch 20 years ago! What are zero-click searches? They are search results that have users remaining on a Google-owned asset...
What’s Your Website Tone of Voice?
I recently submitted website copy to a client who said what was most important in re-launching their website was the overall tone of voice. It wasn’t that the website content was relevant, engaging and technically correct – it was ALL of these including tone of voice....
5 Non-Technical SEO Strategies for Improving Rankings in Search Engines
The business of SEO is a tough one as the algorithms used by search engines are constantly changing. Having a website that loads fast and is optimized for mobile devices greatly improves rankings and drives organic traffic to your website. What else can you do to...
What’s Your Call to Action?
Have you ever spent so much time designing your website and filling it with content that you forgot to tell your audience what to do? It happens. Without a strong call to action peppered throughout your website on key landing pages, visitors may simply leave without...
Boost Your Emotional Intelligence with Video Marketing
Don’t you feel that the best marketing doesn’t “feel” like marketing? Instead, it establishes an emotional connection with your target audience by making a product or service more memorable. How we feel about an organization, product or service is more important than...
Why a Sense of Humor is an Overlooked Skill in Business
Why is laughter a powerful tool for business, especially marketing? Take a few minutes to enjoy this TedTalk by Tom Fishburne and you'll discover why a sense of humor is one of the most important -- and overlooked -- tools in business. In this fun, light-hearted talk,...
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