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Boost Your Emotional Intelligence with Video Marketing

Boost Your Emotional Intelligence with Video Marketing

Don’t you feel that the best marketing doesn’t “feel” like marketing? Instead, it establishes an emotional connection with your target audience by making a product or service more memorable. How we feel about an organization, product or service is more important than...

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Why a Sense of Humor is an Overlooked Skill in Business

Why a Sense of Humor is an Overlooked Skill in Business

Why is laughter a powerful tool for business, especially marketing? Take a few minutes to enjoy this TedTalk by Tom Fishburne and you'll discover why a sense of humor is one of the most important -- and overlooked -- tools in business. In this fun, light-hearted talk,...

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How to use People2People Marketing to Differentiate Yourself

How to use People2People Marketing to Differentiate Yourself

People2People marketing connects the needs of your target audience by clearly understanding the problems they are confronted with and what the best solution to the problem will be. Ultimately, if you follow the process of connecting people’s problems to solutions, you...

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Is it time to stop differentiating between B2B and B2C?

Is it time to stop differentiating between B2B and B2C?

Traditionally, marketers have been taught to differentiate between the needs of business-to-business (B2B) and business-to-consumer (B2C) audiences. It made sense all those years ago when we weren’t a connected society. In the simplest form, when marketing to B2B...

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What is Content Marketing?

What is Content Marketing?

According to the Content Marketing Institute, content marketing is defined as "a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience - and. ultimately. to drive...

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7 Jackpot Principles for Improving Your Email Outreach

7 Jackpot Principles for Improving Your Email Outreach

Did you know that email remains the most effective digital communication channel with an average of $38 in returns for every $1 spent? In fact, email is still a significantly more effective way to acquire customers than social media according to a McKinsey report....

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