Blog
Is 2021 a Tipping Point for Embracing 360 and 3D Virtual Reality Tours to Increase Sales?
Due to the lack of ability to sell in-person as much as we used to, more and more companies are seeking ways to create virtual experiences and remote engagement with their customers. The human touch, even when virtual, is essential to sales success. In fact, the most...
Why Inbound and Content Marketing Will Play an Even More Important Role in 2021
Consider trying to schedule an in-person sales meeting, catch a flight to a conference or take a prospect on a factory tour. In 2019, nobody would have thought any of these activities difficult, or impossible. Fast forward to the start of 2021 and we realize that none...
Why Use Online Advertising in B2B Markets?
As B2B markets quickly evolve in 2020, the ability to reach your exact audience is critical. Online advertising has become more important than ever to target and reach your prospects at all stages of the sales and marketing funnel while allowing you to track your ad...
Do Brands Need to be Constantly Evolving?
More and more brands are frantically competing for attention. We’re seeing brands shifting their positioning, look and feel in response to how attitudes and preferences evolve. What was important last year may not be as critical now. If you’ve already had some brand...
Is Your PR Firm Your Guardian Angel?
Even in the toughest times, there is always a space for renewal and pioneering new ways to do things. That’s why it’s even more important to keep the conversation going during times of change. COVID-19 has impacted all of us in different ways and we’re now at a point...
Gratitude
Gratitude is something I have always practiced throughout my life - but now I'm feeling it more than ever. I've been reflecting on the rapid changes taking place in the world and I believe that our human connection is showing itself to be stronger than ever. That's...
We’re Putting on a Fresh Face for 2020
Pivot Point Marketing launches expanded new services and website in 2020.
How to Avoid Getting Locked Out of Your Social Media Accounts
During the past few months, several companies I know have struggled with administering their social media pages. In many instances, a page was set up by an employee that no longer works with the firm and the login credentials are no longer available or accessible....
When is it Time to Rebrand?
We’re all creatures of habit. It can be hard to know when it’s time for a change. Even harder when it applies to your business or organization. Ask yourself whether or not your current brand is really reflective of where you are today. Often, we discover that our...
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