Blog
Did you know that 50% of all searches online result in zero clicks to a website?
A new milestone occurred in the first quarter of 2019. For the first time ever, zero-click searches have exceeded organic clicks since Google’s launch 20 years ago! What are zero-click searches? They are search results that have users remaining on a Google-owned asset...
What’s Your Website Tone of Voice?
I recently submitted website copy to a client who said what was most important in re-launching their website was the overall tone of voice. It wasn’t that the website content was relevant, engaging and technically correct – it was ALL of these including tone of voice....
5 Non-Technical SEO Strategies for Improving Rankings in Search Engines
The business of SEO is a tough one as the algorithms used by search engines are constantly changing. Having a website that loads fast and is optimized for mobile devices greatly improves rankings and drives organic traffic to your website. What else can you do to...
What’s Your Call to Action?
Have you ever spent so much time designing your website and filling it with content that you forgot to tell your audience what to do? It happens. Without a strong call to action peppered throughout your website on key landing pages, visitors may simply leave without...
Boost Your Emotional Intelligence with Video Marketing
Don’t you feel that the best marketing doesn’t “feel” like marketing? Instead, it establishes an emotional connection with your target audience by making a product or service more memorable. How we feel about an organization, product or service is more important than...
Why a Sense of Humor is an Overlooked Skill in Business
Why is laughter a powerful tool for business, especially marketing? Take a few minutes to enjoy this TedTalk by Tom Fishburne and you'll discover why a sense of humor is one of the most important -- and overlooked -- tools in business. In this fun, light-hearted talk,...
How to use People2People Marketing to Differentiate Yourself
People2People marketing connects the needs of your target audience by clearly understanding the problems they are confronted with and what the best solution to the problem will be. Ultimately, if you follow the process of connecting people’s problems to solutions, you...
Emotional Marketing – 5 Steps to Uncover the Unique Story for Your Business
Hear from Angelia, Principal and Marketing Strategist at Pivot Point Marketing, as she shares why establishing an emotional connection between products and services to your customers is very important to be successful in building your brand. Be educated and get...
Emotional Marketing: The Ultimate Reason People Buy is That They Don’t Just Want to Live Well – They Want a Life Well-lived.
We’ve always been firm believers in making an emotional connection with your target audience to make your product or service memorable. By using simple and effective brand messaging you can connect with your target audience and drive business. Our process of...
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