Why do we rely too much on our gut instinct? Specifically, moving too quickly; being hasty, impetuous, or impulsive; and making emotional decisions. We all do it. However, emotions aren’t the enemy of good decisions because they are, in fact, there to help you.

This article from HBR gives great insight into bookending emotions when making decisions. I know how to tap into people’s gut instinct using People2People marketing. I’ve learned that making an emotional connection with your target audience makes your company or service memorable.

Check out our 5-step process for People2People Marketing. In 2023, try adapting this process and growing your business. It works!