Jan 1, 2022 | Company news
Back in 2012 I had returned to Vancouver from Versailles, France, full of great ideas and experience! It had always been my dream to start my own company. In fact, I had secured my company name, Pivot Point Marketing, way back in 2000 when companies were building...
Jun 23, 2020 | Branding, Marketing Insight, Rebranding
More and more brands are frantically competing for attention. We’re seeing brands shifting their positioning, look and feel in response to how attitudes and preferences evolve. What was important last year may not be as critical now. If you’ve already had some brand...
