Sep 12, 2018 | Marketing Insight
Traditionally, marketers have been taught to differentiate between the needs of business-to-business (B2B) and business-to-consumer (B2C) audiences. It made sense all those years ago when we weren’t a connected society. In the simplest form, when marketing to B2B...
Aug 9, 2017 | Marketing Insight
We’re delighted to congratulate our client, Geraldine Santiago, on the launch of her Children’s story book, “Luisa and the Magic Star.” A new bed time story that will delight kids, parents and grandparents alike. This beautifully illustrated...
Apr 20, 2017 | Content Marketing, Marketing Insight, Marketing Strategy
How can you promote authentic communication that better connects, builds trust and deepens engagement with your target audience? We work hard at developing strategies, crafting a vision and building a case for change – but these ideas are often buried in slide decks,...
Jan 18, 2016 | Marketing Insight, Marketing Strategy
Your brand can create a powerful competitive advantage if it can make consumers aware of a need in a “unique and subtle” way. In addition, by making an emotional connection with your brand, you make it memorable for your prospective customer in a...
Apr 27, 2015 | Branding, Marketing Insight, Marketing Strategy
Are you fulfilling your brand promise? As marketers, we play a critical role in customer experience, people’s impressions about your business and – if we’re effective – we forge personal interactions with your organization. It’s what keeps customers coming back for...
Mar 2, 2015 | Marketing Insight, Marketing Strategy
In marketing, some of the hardest decisions relate to how to best allocate resources across the marketing mix, which are all possible ways of reaching and serving potential and existing customers. Should you spend less on brand building and more on new product...
