Your brand can create a powerful competitive advantage if it can make consumers aware of a need in a “unique and subtle” way. In addition, by making an emotional connection with your brand, you make it memorable for your prospective customer in a...
Are you fulfilling your brand promise? As marketers, we play a critical role in customer experience, people’s impressions about your business and – if we’re effective – we forge personal interactions with your organization. It’s what keeps customers coming back for...
In marketing, some of the hardest decisions relate to how to best allocate resources across the marketing mix, which are all possible ways of reaching and serving potential and existing customers. Should you spend less on brand building and more on new product...
Separate your company from the competition by doing something innovative. Being first to market with a new product, idea or technology is definitely going to set you apart from your competitors. But, there are other creative ways to be innovative. Innovation can be...
Developing a People2People marketing strategy for your company isn’t an easy task. You have to ask yourself – how do you differentiate yourself in the market? What is the one specific thing makes you different in the eyes of your customers? Why should they choose you...
I recently read an article that resonated with me because it strongly connected with the corporate philosophy for Pivot Point Marketing. The article discussed how corporate giving can have a positive impact on your brand and in turn boost sales. By aligning your...
