People2People marketing connects the needs of your target audience by clearly understanding the problems they are confronted with and what the best solution to the problem will be. Ultimately, if you follow the process of connecting people’s problems to solutions, you...
Hear from Angelia, Principal and Marketing Strategist at Pivot Point Marketing, as she shares why establishing an emotional connection between products and services to your customers is very important to be successful in building your brand. Be educated and get...
We’ve always been firm believers in making an emotional connection with your target audience to make your product or service memorable. By using simple and effective brand messaging you can connect with your target audience and drive business. Our process of...
Traditionally, marketers have been taught to differentiate between the needs of business-to-business (B2B) and business-to-consumer (B2C) audiences. It made sense all those years ago when we weren’t a connected society. In the simplest form, when marketing to B2B...
We’re delighted to congratulate our client, Geraldine Santiago, on the launch of her Children’s story book, “Luisa and the Magic Star.” A new bed time story that will delight kids, parents and grandparents alike. This beautifully illustrated...
How can you promote authentic communication that better connects, builds trust and deepens engagement with your target audience? We work hard at developing strategies, crafting a vision and building a case for change – but these ideas are often buried in slide decks,...
