May 21, 2020 | Marketing Insight, Marketing Strategy, Public Relations
Even in the toughest times, there is always a space for renewal and pioneering new ways to do things. That’s why it’s even more important to keep the conversation going during times of change. COVID-19 has impacted all of us in different ways and we’re now at a point...
Apr 17, 2020 | Marketing Insight
Gratitude is something I have always practiced throughout my life – but now I’m feeling it more than ever. I’ve been reflecting on the rapid changes taking place in the world and I believe that our human connection is showing itself to be stronger...
Jan 7, 2019 | Marketing Insight
Why is laughter a powerful tool for business, especially marketing? Take a few minutes to enjoy this TedTalk by Tom Fishburne and you’ll discover why a sense of humor is one of the most important — and overlooked — tools in business. In this fun,...
Dec 15, 2018 | Marketing Insight, Marketing Strategy
People2People marketing connects the needs of your target audience by clearly understanding the problems they are confronted with and what the best solution to the problem will be. Ultimately, if you follow the process of connecting people’s problems to solutions, you...
Dec 12, 2018 | Marketing Insight, Marketing Strategy
Hear from Angelia, Principal and Marketing Strategist at Pivot Point Marketing, as she shares why establishing an emotional connection between products and services to your customers is very important to be successful in building your brand. Be educated and get...
Oct 30, 2018 | Marketing Insight, Marketing Strategy
We’ve always been firm believers in making an emotional connection with your target audience to make your product or service memorable. By using simple and effective brand messaging you can connect with your target audience and drive business. Our process of...
