Sep 18, 2020 | Digital Marketing, Marketing Insight, Marketing Strategy
As B2B markets quickly evolve in 2020, the ability to reach your exact audience is critical. Online advertising has become more important than ever to target and reach your prospects at all stages of the sales and marketing funnel while allowing you to track your ad...
Jun 23, 2020 | Branding, Marketing Insight, Rebranding
More and more brands are frantically competing for attention. We’re seeing brands shifting their positioning, look and feel in response to how attitudes and preferences evolve. What was important last year may not be as critical now. If you’ve already had some brand...
May 21, 2020 | Marketing Insight, Marketing Strategy, Public Relations
Even in the toughest times, there is always a space for renewal and pioneering new ways to do things. That’s why it’s even more important to keep the conversation going during times of change. COVID-19 has impacted all of us in different ways and we’re now at a point...
Apr 17, 2020 | Marketing Insight
Gratitude is something I have always practiced throughout my life – but now I’m feeling it more than ever. I’ve been reflecting on the rapid changes taking place in the world and I believe that our human connection is showing itself to be stronger...
Feb 13, 2020 | Uncategorized
Practicing what you preach is so important – no matter what you do. Our first website launched over eight years ago and provided a fantastic digital footprint for the start of Pivot Point Marketing. As you can imagine, so much has changed in the digital marketing...
