Aug 17, 2023 | Uncategorized
We love the insight offered by our SaladBar Group partners. RailTown Media, our digital marketing experts, shares insight into why it is a good idea to have a diversified customer base. Learn how to foster a more diversified customer base by reading this article chock...
Aug 17, 2023 | Content Marketing, Video Marketing
Video has always been pivotal to the marketing mix, and that’s not changing. One surprising insight from this article is that 60% of audiences agree that they are open to watching content from creators who utilize AI to generate their content. Is video core to...
Apr 13, 2023 | Marketing Insight, Marketing Strategy
Why do we rely too much on our gut instinct? Specifically, moving too quickly; being hasty, impetuous, or impulsive; and making emotional decisions. We all do it. However, emotions aren’t the enemy of good decisions because they are, in fact, there to help you....
Jan 13, 2022 | Digital Marketing, Marketing Insight, Marketing Strategy
Quality content on your website and in social media channels is essential to not only effectively tell your “why” in the market, but also to be easily found using search engines and to move your prospects to take action. If you’re setting yourself up for growth, great...
Jan 1, 2022 | Company news
Back in 2012 I had returned to Vancouver from Versailles, France, full of great ideas and experience! It had always been my dream to start my own company. In fact, I had secured my company name, Pivot Point Marketing, way back in 2000 when companies were building...
