Video has always been pivotal to the marketing mix, and that’s not changing. One surprising insight from this article is that 60% of audiences agree that they are open to watching content from creators who utilize AI to generate their content. Is video core to...
Why do we rely too much on our gut instinct? Specifically, moving too quickly; being hasty, impetuous, or impulsive; and making emotional decisions. We all do it. However, emotions aren’t the enemy of good decisions because they are, in fact, there to help you....
Quality content on your website and in social media channels is essential to not only effectively tell your “why” in the market, but also to be easily found using search engines and to move your prospects to take action. If you’re setting yourself up for growth, great...
Back in 2012 I had returned to Vancouver from Versailles, France, full of great ideas and experience! It had always been my dream to start my own company. In fact, I had secured my company name, Pivot Point Marketing, way back in 2000 when companies were building...
Due to the lack of ability to sell in-person as much as we used to, more and more companies are seeking ways to create virtual experiences and remote engagement with their customers. The human touch, even when virtual, is essential to sales success. In fact, the most...
