Apr 24, 2025 | Branding, Content Marketing, Email Marketing, Marketing Insight, Marketing Strategy
In challenging economic periods, customer priorities shift and so must your marketing strategy. B2B companies often turn to marketing strategists not just for growth, but for resilience. With the right mix of creativity, data-driven insights, and People2People...
Feb 12, 2025 | Branding, Content Marketing, Marketing Insight, Marketing Strategy, Social Media Marketing, StoryTelling
In a world filled with data, facts, and figures, storytelling stands out as a method for captivating, connecting, and compelling an audience to take action. People are naturally drawn to stories as they are engaging, relatable, and memorable. In B2B marketing, where...
Feb 3, 2025 | Marketing Insight, Marketing Strategy
You’re launching a new product or service that’s set to generate more business for your company. It’s innovative, relevant, and packed with value. Now, it’s time to fire up the marketing engine, craft a strategy, and roll out a campaign to attract new leads....
Dec 10, 2024 | Branding, Destination Marketing, Digital Marketing, Marketing Insight, Marketing Strategy, SEO, Social Media Marketing, StoryTelling, Website Design
Pivot Point Marketing is part of the marketing collective, SaladBar Group. We have partnered with diverse destinations throughout British Columbia, helping them elevate their brands and boost their local economies. Our turnkey programs are tailored to what makes a...
Jul 10, 2024 | Content Marketing, Digital Marketing, SEO
Why is SEO important and often neglected by organizations? Often, it’s because how it works is misunderstood. Continue reading and learn how to properly leverage SEO for successful website optimization. We reached out to our expert, Mark Huvenaars, Founder and Digital...
