There’s no doubt that 2021 has taught us a lot about interacting online. Quality content on your website and in social media channels has been essential to not only effectively tell your “why” in the market, but also to be easily found using search engines and to move...
Back in 2012 I had returned to Vancouver from Versailles, France, full of great ideas and experience! It had always been my dream to start my own company. In fact, I had secured my company name, Pivot Point Marketing, way back in 2000 when companies were building...
Due to the lack of ability to sell in-person as much as we used to, more and more companies are seeking ways to create virtual experiences and remote engagement with their customers. The human touch, even when virtual, is essential to sales success. In fact, the most...
Consider trying to schedule an in-person sales meeting, catch a flight to a conference or take a prospect on a factory tour. In 2019, nobody would have thought any of these activities difficult, or impossible. Fast forward to the start of 2021 and we realize that none...
As B2B markets quickly evolve in 2020, the ability to reach your exact audience is critical. Online advertising has become more important than ever to target and reach your prospects at all stages of the sales and marketing funnel while allowing you to track your ad...
