According to the Content Marketing Institute, content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and. ultimately. to drive profitable customer action.”

3 key areas and benefits for organizations that use content marketing include:

  1. Increased sales
  2. Cost savings
  3. Improved customer loyalty.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Read the entire article and discover why content marketing is good for your bottom line – and your customers.

“What is Content Marketing” by the Content Marketing Institute.