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Why Earned Media is the Secret Weapon Tech Startups Need to Beat Bigger Brands

Why Earned Media is the Secret Weapon Tech Startups Need to Beat Bigger Brands

Apr 28, 2025 | Marketing Insight, Marketing Strategy, Media Relations, MediaRelations, Public Relations, StoryTelling

For venture backed, and other privately held tech startups, earned media is a powerful tool that drives visibility, credibility, and growth. Unlike paid media, earned media comes from third-party validation, such as media coverage, analyst mentions, customer reviews,...

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