Marketing today is more than branding and advertising, it has evolved into a multi-dimensional and technical discipline, with new marketing technology solutions rapidly proliferating every year. According to a recent McKinsey report, companies that prioritize...
The manufacturing landscape is undergoing dynamic transformation. These shifts are being driven by technological advancements, evolving consumer expectations, and a growing emphasis on sustainability and resilience. In the wake of a recent global pandemic,...
More and more brands are frantically competing for attention. We’re seeing brands shifting their positioning, look and feel in response to how attitudes and preferences evolve. What was important last year may not be as critical now. If you’ve already had some brand...
