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Marketing Strategies for Supporting Customer Retention During Uncertain Times

Marketing Strategies for Supporting Customer Retention During Uncertain Times

Apr 24, 2025 | Branding, Content Marketing, Email Marketing, Marketing Insight, Marketing Strategy

In challenging economic periods, customer priorities shift and so must your marketing strategy. B2B companies often turn to marketing strategists not just for growth, but for resilience. With the right mix of creativity, data-driven insights, and People2People...
Why Storytelling is a Powerful Tool for B2B Marketing

Why Storytelling is a Powerful Tool for B2B Marketing

Feb 12, 2025 | Branding, Content Marketing, Marketing Insight, Marketing Strategy, Social Media Marketing, StoryTelling

In a world filled with data, facts, and figures, storytelling stands out as a method for captivating, connecting, and compelling an audience to take action. People are naturally drawn to stories—they are engaging, relatable, and memorable. In B2B marketing, where...
Destination Marketing that Crafts Authentic Connections

Destination Marketing that Crafts Authentic Connections

Dec 10, 2024 | Branding, Destination Marketing, Digital Marketing, Marketing Insight, Marketing Strategy, SEO, Social Media Marketing, StoryTelling, Website Design

Pivot Point Marketing is part of the marketing collective, SaladBar Group. We have partnered with diverse destinations throughout British Columbia, helping them elevate their brands and boost their local economies. Our turnkey programs are tailored to what makes a...
Manufacturing Success: Elevating Your Brand Through Marketing

Manufacturing Success: Elevating Your Brand Through Marketing

Nov 30, 2023 | Branding, Content Marketing, Digital Marketing, Marketing Insight, Marketing Strategy

The manufacturing landscape is undergoing dynamic transformation. These shifts are being driven by technological advancements, evolving consumer expectations, and a growing emphasis on sustainability and resilience. In the wake of a recent global pandemic,...
What’s the most in demand skill for B2B marketers today?

What’s the most in demand skill for B2B marketers today?

Aug 18, 2023 | Branding, Content Marketing, Marketing Insight, Social Media Marketing, StoryTelling

According to LinkedIn’s most recent B2B Marketing Benchmark, which surveyed 2,000 B2B leaders – it’s the importance of storytelling. Telling your why in the market is more important than ever. We have been successfully using People2People marketing to...
Do Brands Need to be Constantly Evolving?

Do Brands Need to be Constantly Evolving?

Jun 23, 2020 | Branding, Marketing Insight, Rebranding

More and more brands are frantically competing for attention. We’re seeing brands shifting their positioning, look and feel in response to how attitudes and preferences evolve. What was important last year may not be as critical now. If you’ve already had some brand...
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Recent Posts

  • Why Earned Media is the Secret Weapon Tech Startups Need to Beat Bigger Brands
  • Marketing Strategies for Supporting Customer Retention During Uncertain Times
  • Why Storytelling is a Powerful Tool for B2B Marketing
  • Why Your Marketing Strategy Isn’t Working—And How to Fix It
  • Destination Marketing that Crafts Authentic Connections

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