The manufacturing landscape is undergoing dynamic transformation. These shifts are being driven by technological advancements, evolving consumer expectations, and a growing emphasis on sustainability and resilience. In the wake of a recent global pandemic,...
According to LinkedIn’s most recent B2B Marketing Benchmark, which surveyed 2,000 B2B leaders – it’s the importance of storytelling. Telling your why in the market is more important than ever. We have been successfully using People2People marketing to...
More and more brands are frantically competing for attention. We’re seeing brands shifting their positioning, look and feel in response to how attitudes and preferences evolve. What was important last year may not be as critical now. If you’ve already had some brand...
Are you fulfilling your brand promise? As marketers, we play a critical role in customer experience, people’s impressions about your business and – if we’re effective – we forge personal interactions with your organization. It’s what keeps customers coming back for...
