Blog
4 Strategies to Help Protect Your Brand in Social Media
We loved this recent article discussing how to protect your brand in social media. Some great advice that you should definitely consider applying to your online brand building efforts. Read the complete article, 4 Strategies to Help Protect Your Brand in Social...
Why Digital Marketing is Key to Your Marketing Mix
People spend twice as much time online as they used to 12 years ago. So combining different marketing tactics, that includes digital marketing, is essential to promoting your products and services. In fact, mobile search has surpassed the desktop in recent years...
“Luisa and the Magic Star” Story Book is Published!
We're delighted to congratulate our client, Geraldine Santiago, on the launch of her Children's story book, "Luisa and the Magic Star." A new bed time story that will delight kids, parents and grandparents alike. This beautifully illustrated book is now available in...
5 Trends for Social Media Marketing
Did you know that in the last five years, social networks have acquired about 1 billion new users? In fact, over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to...
Digital Marketing Trends To Watch
Posted recently to Twitter, this infographic provides a great summary of digital marketing trends to watch in 2017. Here are some of the key observations: Analysis and ROI - old school methods will be used often. Focused Planning - focus on one channel at a time. PPC...
Effective Communication Through Storytelling
How can you promote authentic communication that better connects, builds trust and deepens engagement with your target audience? We work hard at developing strategies, crafting a vision and building a case for change – but these ideas are often buried in slide decks,...
How to Make Your Email Marketing Resonate with your Target Audience
Did you know that over 205 billion emails are sent out every day? Despite all the advances in social media, email marketing continues to be a successful method for reaching new business leads, developing rapport with customers and establishing your company as an...
Sound Advice – How to Rise Above the Noise in Social Media
Leveraging social media to tell your story is very rewarding - and mastering some simple tips and techniques will ensure you're being heard. We recently read an article that provides tips for combating the "noise" on social media while helping you to join a community...
Top B2B Content Marketing Metrics for 2017
It's always important to have back end metrics running on your website to ensure you are attracting the right people and that your content remains relevant. Re-evaluate your existing KPI's while considering new ones when you review your website metrics in 2017. Your...
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