Did you know that email remains the most effective digital communication channel with an average of $38 in returns for every $1 spent? In fact, email is still a significantly more effective way to acquire customers than social media according to a McKinsey report.

Discover core principles for improving your email outreach – we think these tactics will sharpen your next email campaign and generate better results.

Core principles for improving your email outreach include:

  • Making it personal.
  • Using power words and creating compelling subject lines.
  • Keeping it short and to the point.
  • Considering your credibility.
  • Sending it at the right time.
  • Being yourself.
  • Showing what’s in there for influencers
  • Always following up.

For the complete story, read “7 Jackpot Principles for Improving Your Email Outreach”. Access the McKinsey Report on email marketing here.