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Do Brands Need to be Constantly Evolving?

Do Brands Need to be Constantly Evolving?

The post-lockdown COVID era is seeing more and more brands competing frantically for attention. We’re seeing brands shifting their positioning, look and feel in response to the pandemic as attitudes and preferences evolve. What was important before the pandemic, may...

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Is Your PR Firm Your Guardian Angel?

Is Your PR Firm Your Guardian Angel?

Even in the toughest times, there is always a space for renewal and pioneering new ways to do things. That’s why it’s even more important to keep the conversation going during times of change. COVID-19 has impacted all of us in different ways and we’re now at a point...

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Gratitude

Gratitude

Gratitude is something I have always practiced throughout my life - but now I'm feeling it more than ever. I've been reflecting on the rapid changes taking place in the world and I believe that our human connection is showing itself to be stronger than ever. That's...

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How to Avoid Getting Locked Out of Your Social Media Accounts

How to Avoid Getting Locked Out of Your Social Media Accounts

During the past few months, several companies I know have struggled with administering their social media pages. In many instances, a page was set up by an employee that no longer works with the firm and the login credentials are no longer available or accessible....

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When is it Time to Rebrand?

When is it Time to Rebrand?

We’re all creatures of habit. It can be hard to know when it’s time for a change. Even harder when it applies to your business or organization. Ask yourself whether or not your current brand is really reflective of where you are today. Often, we discover that our...

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What’s Your Website Tone of Voice?

What’s Your Website Tone of Voice?

I recently submitted website copy to a client who said what was most important in re-launching their website was the overall tone of voice. It wasn’t that the website content was relevant, engaging and technically correct – it was ALL of these including tone of voice....

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