rolfe benson llp
Rolfe Benson’s solid foundation in the Vancouver community and their ability to help their clients “Be Financially Strong” are featured in their evolved website. The organization rebranded their logo and messaging to best reflect the depth of accounting and financial advisory services they provide today.
Chartered Professional Accountants
Logo & Brand Elements
To celebrate over 62 years in providing accounting and financial consulting services, Rolfe Benson refreshed their logo. The new vibrant colours reflect their confidence in providing professional service with a personal touch that helps you be financially strong in all aspects of your life.
The evolved website tells the Rolfe Benson story from their solid foundation in the Vancouver community, the breadth of services they provide, and how their firm helps clients be financially strong.
The website provides greater accessibility as it has a new mobile interface so it is easier to view articles and access their services on smart phones and portable devices. Photos and images on the website pay homage to the Pacific Northwest’s natural beauty and the unique communities located within Vancouver and the Lower Mainland.
Content created on the website takes a conversational tone and better connects with their current clients and accounting candidates seeking career opportunities. Their updated careers section better promotes the opportunities available at Rolfe Benson from benefits and training to work/life balance.
New social media graphics were created for use on LinkedIn to extend the new colour scheme and brand for Rolfe Benson including a corporate header that could be used on the company page and individual staff LinkedIn pages.
- B2B/P2P marketing strategy
- Competitive analysis
- Rebranding – Pear Advertising and Design
- Website development – Co-llective
- Content marketing
- Social media
- Custom photography – Rebecca Blissett
- A SaladBar project – Marketing in Collaboration
Visit the Rolfe Benson website →
Principal, Rolfe Benson LLP