Go-to-Market, Website copy, brand messaging and social media outreach
PRECISION INJECTION MOLDING.
Pivot Point
PRECISION has helped OEMs and inventors bring reliable plastic components to life from concept to production for over 30 years. Their integrated manufacturing approach ensures parts work right the first time and perform throughout the entire product lifecycle. PRECISION is injecting expertise into every part. Because great parts start with better conversations.
Industry
Manufacturing
Injection Molding
B2B
Services
Marketing Growth Strategy
Brand Messaging
Website Copy
Content Marketing
Social Media
Project Description
Go-to-Market Strategy
Creating a go-to market strategy that focused on targeted geographic expansion, a blend of strategic content marketing, LinkedIn campaign, and real-time digital analytics to drive greater awareness of PRECISION’s end-to-end parts manufacturing services.
Discovery sessions uncovered the company’s unique approach to Design for Manufacturability. (DFM) and their atypical approach to problem solving.
Applying People2People messaging, a LinkedIn ad campaign and content marketing strategy was launched to attract strategic conversations with new clients while elevating the strengths.
Results
- Precision is being found in new markets where they have never competed.
- Their online community is growing.
- They are becoming well known for more than simply plastic parts manufacturing.
Injecting Expertise Into Every Part.
Content Marketing
Pivot Point Marketing continues to create curated content that tells PRECISION’s story from the point of view as an end-to-end parts manufacturer.
All content within the News and Blog section has been written by Pivot Point Marketing.
News and Blog content is vetted to ensure it uses keywords and phrases that are highly indexed and easily searched for within this industry.
SEO is constantly being monitored and adjusted as new content is developed and published on the website.
Social Media
PRECISION’s LinkedIn channel is managed daily by PPM. Posts are constantly being created to amplify website content that promotes their unique approach to Design for Manufacturability in the injected molded parts sector. Railtown Media is overseeing a digital marketing campaign to amplify posts and generate top of funnel leads.
PPM Services
- Marketing Growth Strategy
- B2B Content Marketing Strategy
- Website copywriting
- Social media
- Advertising – Pear Agency, member of SaladBar
- SEO and Digital Marketing – Railtown Media, member of SaladBar
- A SaladBar project – Marketing in Collaboration
Visit the PRECISION website →
We have a strong, enjoyable, and fruitful working relationship with the SaladBar Group.
We are confident that their Marketing Playbook and 2026 Budget have set us up for success.