Branding and Website Design

Parkside Dental Group

Pivot Point

Positioning Parkside Dental Group as “Your Dentist for Life”. Photos and copy extend the gentle and personal approach of staff towards patients while promoting the diverse range of dental services offered by this established practice in Squamish, BC.




Web Design

Project Description

Logo & Brand Elements

The existing logo for Parkside Dental Group was recognizable by patients, but starting to look dated.

The evolved logo is a direct representation of the “view from the office window”. It uses a clean, stylistic illustration of looking through the trees to the mountains beyond. Blue and green are used to depict the forest and ocean. Clean, natural colours that work well with the dental industry.Type is centred below the icon for balance and unity. Contemporary san-serif font shows tradition with a hint of modern, not trendy.


The evolved website is designed to interface with the DemandForce patient booking system. The website pages extend the new brand and positioniing for the practice while seamlessly enabling patients to book appointments online using the DemandForce interface.

PPM Services

  • Brand development
  • Website development
  • Copywriting
  • Market research

Working with Pivot Point Marketing was a fun and insightful experience. They delivered a logo and website that is a true reflection of my work philosophy and services. The new logo is not overly complicated and represents my practice well to patients. I’m delighted by the finished website! If you want to work with a dedicated professional who takes time to know you and your business, I’d highly recommend you work with Angelia.

Dr. Monika Vladar

Dentist & Principal Owner, Parkside Dental Group