Branding and Website Design

Dorigo Systems Ltd

Pivot Point

Discover the Dorigo Advantage – Stability, Loyalty and Longevity. This advantage was used to tell Dorigo’s unique story in the electronics manufacturing market for over eight years. In 2020, the company moved to a 105,000 square foot world class manufacturing facility. Not only did this new facility vastly change Dorigo’s capabilities, but it launched their Seamless Customer Experience. Today, it is how Dorigo Systems works with their customers to bring the most innovative products to market.  

Industry

Electronic Manufacturing Services (EMS)

Contract Electronics Manufacturing (CEM)

B2B

Services

Marketing Management
SWOT analysis
Branding
Web Design
Events/Promotions
Sales Collateral
Public Relations
Social Media
Content Marketing
Wall Graphics

Dorigo home page

Project Description

Logo & Brand Elements

The Dorigo logo has become synonymous with the highest levels of quality in the Western Canadian electronics manufacturing marketplace. The evolved logo builds on current brand recognition while emphasizing the company’s 30+ year legacy. The new emphasis on “go” in the logo makes a visual connection with the tagline “Your go-to EMS provider since 1988”.

Website

In 2012, Dorigo’s capabilities focused on why people should Discover the Dorigo Advantage – Stability, Loyalty and Longevity while providing a comprehensive list of current services and EMS expertise. A logo was created to celebrate the company’s silver anniversary. All photos on the website are actual Dorigo employees at work.

 

Evolved Website

In 2021, Dorigo launched its Seamless Customer Experience after moving into its new world-class electronics manufacturing facility. The evolved website features custom photography that showcases the new facility along with Dorigo’s team of experts. Site visitors can clearly see what sets Dorigo apart in electronics manufacturing along with the value of choosing Dorigo’s Seamless Customer Experience.  

 

Dorigo home page
The Power of Content Marketing and Public Relations

Content marketing and Public Relations are key to Dorigo Systems’ marketing mix. Amplifying Dorigo’s message to North American press and online resources has promoted their strengths and unique value in the electronics manufacturing market place.

Recent content marketing projects include Dorigo being the centerfold story in EP&T’s contract manufacturing special issue which featured their partnership with SMPC Technologies in “Powering Up an Ecosystem of Efficiency”. Dorigo’s synergy in bringing innovative products to market was the focus of the article “Dorigo Systems and BEACN Manufacture the Next Generation of Content Creating Audio Peripherals”.  

Dorigo Systems was the cover story for the August 2020 issue of EP&T magazine, “Go Dorigo Go!”. Pitching the publication, overseeing a custom photo shoot, prepping interview questions and providing a virtual tour of the facility were all provided by Pivot Point Marketing.   

Several case studies have been developed to promote Dorigo’s expertise in the Electronics Manufacturing Services marketplace. Key technical industry publications were targeted. Dorigo customers were interviewed and PPM wrote, edited and pitched the editors at these publications.

Sample articles and press releases include:

Dorigo Sets New CEM S
Virtual Tour

In response to the coronavirus pandemic, Dorigo Systems created a virtual tour for people to see their facility from their desktop or mobile device. This tour has opened up opportunities to take companies from around North America through Dorigo’s 105,000 square foot facility in Burnaby, BC, overcoming travel restrictions.

Dorigo Virtual Tour
Advertising

A social media ad campaign was created to launch and promote taking the virtual tour

Virtual Tour ad
Events/Promotions

The tradeshow booth back wall features brand elements and a call to action created using SWOT analysis to differentiate Dorigo from the competition at industry tradeshows. 

Sales Collateral

Taking an integrated approach, the new Dorigo sales collateral is consistent in look and feel whether a customer or prospect finds them online or at an industry event.

Social Media

Social media administration for LinkedIn, Instagram and Twitter growing a base of followers and generating original content for posts. 

PPM Services

  •  Marketing Management   
  •  SWOT analysis
  •   B2B marketing strategy
  •   Competitive analysis
  •   Brand development
  •   Website development – Eggbeater Creative
  •   Marketing Communications
  •   Content Marketing 
  •   Sales planning & lead generation
  •   PR/Social media
  •   Events and promotions – Sudden Impact
  •   Advertising – Pear Advertising & Design
  •  Custom photography – Rebecca Blissett
  •  Virtual Tour – 360Pros

Visit the Dorigo Systems website →

Had Angelia not been involved as she has over the last year with sales and marketing initiatives, the company would not have advanced as far as it has on those fronts. She is a catalyst for the company as a whole.

Mark Pillon

PEng, President, Dorigo Systems Ltd.

Angelia supplied us with valuable marketing insights and initiatives which have been implemented. She has a tenacity to follow through with stated goals. She is definitely a ‘people-person’; easy to work with and always energetically engaged. In short, a good consultant to have on any company sales and marketing team. I would not hesitate to recommend her to any company which is looking to rejuvenate their marketing activities.

Paul Vasvary

Business Development Manager, Dorigo Systems Ltd.