Branding and Website Design
Dorigo Systems Ltd
Discover the Dorigo Advantage – Stability, Loyalty and Longevity. Dorigo has been consistently delivering exceptional customer satisfaction since 1988. They are committed to manufacturing the highest quality electronics leveraging fast turnaround and dedicated service capabilities to assist customers in taking their product from prototype to full production.
Electronic Manufacturing Services (EMS)
Contract Electronics Manufacturing (CEM)
Logo & Brand Elements
The Dorigo logo has become synonymous with quality in the EMS Western Canadian marketplace. The evolved logo builds on current brand recognition while emphasizing the company’s 30 year legacy. The new emphasis on “go” in the logo makes a visual connection with the tagline “Your go-to EMS provider since 1988”.
Dorigo’s capabilities had evolved since the existing website had been developed. The new site clearly showcases the Dorigo Advantage – Stability, Loyalty and Longevity while providing a comprehensive list of current services and EMS expertise. A logo was created to celebrate the company’s silver anniversary. All photos on the website are actual Dorigo employees at work.
The tradeshow booth back wall features the new corporate positioning, brand elements and call to action created using SWOT analysis to differentiate Dorigo from the competition at industry tradeshows. Dorigo team members now wear logoed shirts promoting both the evolved corporate logo and 25th anniversary logo.
Taking an integrated approach, the new Dorigo sales collateral is consistent in look and feel whether a customer or prospect finds them online or at an industry event.
Content marketing and public relations are key to Dorigo Systems’ marketing mix. Amplifying Dorigo’s message to North American press and online resources has promoted their strengths and unique value in the electronics manufacturing market place.
Recent content marketing projects include being featured in the cover story for the August 2020 issue of EP&T magazine. Pitching the publication, overseeing a custom photo shoot, prepping interview questions and providing a virtual tour of the facility were all provided by Pivot Point Marketing.
Several case studies have been developed to promote Dorigo’s expertise in the Electronics Manufacturing Services marketplace. Key technical industry publications were targeted. Dorigo customers were interviewed and PPM wrote, edited and pitched the editors at these publications.
Sample articles and press releases include:
- Dorigo Systems Sets New CEM Standards, August 2020 cover story, click here.
- Residential Air Quality Perfected with Canadian Ingenuity, July 2020 EP&T, click here.
- Dorigo and Streamline Disrupt Fleet Biz with IoT Innovation as seen in EP&T, click here.
- Dorigo/QEI/Nautilus case study as it appeared in the March 2017 issue of Electronics, Products & Technology (EP&T) Magazine, click here.
- Business in Focus article, “Dorigo – Build It Right”, click here.
- Dorigo press release, “Dorigo Expands EMS Services”, Dorigo Expands EMS Services_FINAL here.
- View the Dorigo/Recon case study as it appeared in the August 2013 digital edition of Electronics, Products & Technology (EP&T) Magazine, click here.
Wall graphics for corporate headquarters extending new brand
- Marketing Management
- SWOT analysis
- B2B marketing strategy
- Competitive analysis
- Brand development
- Website development – Eggbeater Creative
- Marketing Communications
- Content Marketing
- Sales planning & lead generation
- PR/Social media
- Events and promotions – Sudden Impact
- Custom photography – Rebecca Blissett
Visit the Dorigo Systems website →
Had Angelia not been involved as she has over the last year with sales and marketing initiatives, the company would not have advanced as far as it has on those fronts. She is a catalyst for the company as a whole.
Angelia supplied us with valuable marketing insights and initiatives which have been implemented. She has a tenacity to follow through with stated goals. She is definitely a ‘people-person’; easy to work with and always energetically engaged. In short, a good consultant to have on any company sales and marketing team. I would not hesitate to recommend her to any company which is looking to rejuvenate their marketing activities.