We’re all creatures of habit. It can be hard to know when it’s time for a change. Even harder when it applies to your business or organization. Ask yourself whether or not your current brand is really reflective of where you are today. Often, we discover that our...
A new milestone occurred in the first quarter of 2019. For the first time ever, zero-click searches have exceeded organic clicks since Google’s launch 20 years ago! What are zero-click searches? They are search results that have users remaining on a Google-owned asset...
I recently submitted website copy to a client who said what was most important in re-launching their website was the overall tone of voice. It wasn’t that the website content was relevant, engaging and technically correct – it was ALL of these including tone of voice....
The business of SEO is a tough one as the algorithms used by search engines are constantly changing. Having a website that loads fast and is optimized for mobile devices greatly improves rankings and drives organic traffic to your website. What else can you do to...
Have you ever spent so much time designing your website and filling it with content that you forgot to tell your audience what to do? It happens. Without a strong call to action peppered throughout your website on key landing pages, visitors may simply leave without...
